The array of tools for outreach can be overwhelming. Email marketing, social media, advertising, direct mail, and outreach to bloggers and news organizations. Most organizations need a mix of these, but you probably don’t need them all. To use any of them effectively, the old rules still hold true: know your audience, deliver a message that’s relevant to them, and be disciplined enough to test what works and what doesn’t.
Bluemont Communications helps you choose which pieces of your outreach machinery to focus on, and then we bring specialized expertise to help you fine-tune the performance of those pieces.